Social Media Marketing Services for London Businesses
Growing your business using Social Media Marketing
With the majority of the population using social media in one way or another, it wouldn’t make sense to ignore social media as part of your digital marketing strategy.
Social media marketing refers to the use of social media sites such as Facebook, Instagram, Twitter, LinkedIn, TikTok (and more), to reach your business goals and more importantly your target audience at any time. Whether your goal is to grow online awareness of your brand or to drive online sales and more business, there is definitely a place in the social media world for you.
Whether you love it or hate it, social media is one of the fastest growing forms of marketing and it’s often the first place people go when looking for brands, creating and sharing content, and more.
A Social Media Marketing Agency London businesses can rely on
Social media can be an intimidating space for new businesses, however it can also be a magnificent space online that can solve a number of business problems, from new product launches and creating brand awareness, to generating quality leads or driving sales for new and established businesses. As a global social media agency based in London, United Kingdom, we have the expertise on how to use each individual platform to achieve your business goals and how to integrate your social strategy with other channels.
When it comes to social media, there are two main focuses that come into play and businesses need to consider, that we as a social media marketing agency deal with; in other words, organic social and paid social. Organic social refers to all non-paid for activity on your social media platforms which is everything you see when you visit a brand’s profile, from day to day posts to likes and engagement. However, with that said not all growth and engagement is obtained organically.
For London businesses looking to enhance their brand further and take control over reaching targeted audiences paid social media advertising activity is the route to go down. Both organic and paid media are as integral as each other when it comes to developing a strong social media strategy, whatever your goals may be.
As well as a full social media management service, the marketing experts in our London office can also provide insight and analytics like social listening insights, social media strategy, and monthly reporting.
As a performance marketing agency reporting is a fundamental element of the service we offer, providing in-depth and accurate analysis for our team to review and asses to ensure that we deliver the best results that we can for you. We also utilise these results and measure these against your goals and KPI’s.
Why choose One of One Group?
As one of the most experienced Social Media agencies in London, we have years of expertise handling social media platforms within a variety of different industries, from ambitious brands looking to capitalise on new trends, to established businesses looking to build awareness.
We pride ourselves on the work that we do and what we achieve for our clients – our work is a reflection of us, and doesn’t go unnoticed by our clients. As a trusted Social Media agency, 90% of our business is obtained through referrals.
We see ourselves as an extension of your marketing team, and our one to one approach means that we are not just another social media company. We go above and beyond!
We love social media and use it personally every day! Our social media managers not only have experience but are also enthusiastic about what they do, which is reflected in our approach when working with our clients!
Which Social Media channels do we work with?
All of them and on a daily basis! Working with a huge range of channels provides us with the knowledge and expertise to make recommendations to businesses from start-ups to well-established corporations, and offer bespoke marketing strategies and content creation suggestions to overcome the challenges you face. We believe businesses of all sizes should be well equipped to get the most out of their social channels.
With almost 2.5 billion active users, Facebook is truly a global network and one many businesses still overlook as a powerful marketing tool. Despite its association as only being a platform to share family photos, as of the last quarter of 2019 the platform’s largest usership making up 41% of active users was in fact 18-34 year olds in the UK. Fun fact: 5 billion comments are left on Facebook pages monthly…think about what you’re missing out on!
Instagram is all about content and allowing brands to creatively express themselves to their audience. The social media platform is still heavily populated by 18-24 year olds, with an ever so near equal split between males and females. Fun fact: 83% of Instagram users discover new products and services on the platform, despite it being the source of pop and meme culture!
Twitter will never go out of style and is a platform that is still great for businesses to keep up with the latest trends and viral content! As a social media platform it has been through dramatic amounts of change over the years, from increasing the character limit to 280 (thankfully!), to keeping up with your latest celebrities!
Being the second largest social media channel and search engine is it any wonder why more and more people and businesses are turning to YouTube for almost everything? The platform allows businesses and individuals to showcase their creativity and products to mass audiences, and with the right engaging content in place (which we can create for you!) there is no limitation on who you can reach.
LinkedIn is fast becoming the go-to advertising platform for businesses looking to drive website traffic or generate leads. With the right strategies in place, LinkedIn can be a powerful platform for reaching and connecting with your target audience in a professional manner.
TikTok marketing for businesses is still fairly new and a lot of companies are still testing the waters as to whether the platform is right for them. Give our blog a read for more insight on TikTok marketing!